“Build it and they will come” the saying goes.
Not.
You can build a blog or video site and you can still be lacking connections.
Connection is the nuclear core of social media. But you must make an effort in order for that to happen.
Whether you have a social media home busíness, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
It is all about connecting and creating an engaging conversation with people that draws them towards you.
But why are people in social media not doing that?
Maybe they do not know this powerful 5 step “Avalanche Process” for getting new customers and keeping them in social media.
The first thing you must do is connect with the social media culture. It is what marketing is about in social media. Some people think that they can be anti-social in social media and think they can broadcast their message and people will still come.
That simply is not going to happen. Not in social media. You do not build ‘it’ but instead, build relationships that can become doorways and then eventually become customers.
Here is the “Avalanche Path” you can follow:
1) Connect –> 2) Conversation –> 3) Value –> 4) Doorway –> 5) Customer
Let’s take a quick look at each step:
1) Connect
Connection with people is where success in social media starts. Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube, on Orkut, or every other niche site out in the social sphere that matters. You must connect.
Here’s a little tip:
Connect to those who are looking for you. They will find you if you are visible, and accessible to
connect to.
2) Conversation
This step is where the conversation with people starts. You talk about the prospect and where they want to go. You talk about what they want to talk about. You study their profile, pictures and videos on their social sites because you can learn a lot just by paying attention.
Then make sure that you stay in touch and listen when they are communicating with you. If you do that, they will want to stay connected to you.
3) Value
This step is where you bring in the magnet to pull them towards your message. Show them value they can obtain with your message in their life. Show them how your message can help expand, broaden, enlarge and improve their life. You do it through tips and how to’s in videos and blog posts and podcasts, as well as tweets and twips. Show them how you can make their life easier and show them how to do something they want to learn. You show them how to be or do something. If you can expand the size of their dreams, you can get them as a customer.
The more value people perceive you have for them the more likely they will walk through the “Doorway.”
4) Doorway
This is the doorway to conversion where you convert them to a customer. You must convert prospects into customers if you are going to have any kind of business. That is simple to do.
Give them an offér where “No” is impossible to say. That is the secret. Give first and then make the proposition so compelling they cannot say “No.” We do it all the time. We just ran a social media special on our training products and it blew the roof off our shipping department. It has created a flood of new customers and new orders for us. All we did was give them an offer that was difficult to turn down.
The secret of success we experienced can be found in the word “Give.”
Give away something they must have, and something that will improve their life, and they will get it.
5) Customer
This final step is where they purchase your message, products, or webinar or event. This is the beginning of your relationship though – not the end.
Here you must start building the relationship between you and the customer even more.
Give more than they expected and throw something in for free they were not expecting. Give them a free download or ebook and let them see a Private video collection as a special.
Encourage more. Make sure that you send a note of encouragement and stay in touch with them.
Thank them more. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks that some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.
Get your customers addicted to your Value, Message and Emotions. They will become more than a customer. They will become a loud speaker for you and tell everybody you know you are the best at what you do.
That is what you want to happen in your home busíness or traditional business in social media marketing.
