Content Marketing and SEO: Why You Need Both
“Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m [...]
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8 SEO Mistakes No One Should Be Making in 2017
Website and blog search engine optimization are a crucial part of digital marketing. Consequently, you’ll rarely hear marketers say they don’t really care about SEO. Still, caring isn’t always [...]
What is influencer marketing?
When you think of world-class advertising, what comes to mind? A clever or funny 30-second spot during the Super Bowl? How about a full-page spread in Vogue’s September issue? Or [...]
Helpful New Updates to Google’s Search Results
“Discovering the world has never been easier on Google…” – Marzia Niccolai, technical program manager at Google There is a single phrase that can make business owners [...]
4 Steps to Outrank Your Competitors on Google
“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of [...]
WordPress Site Security – Abandoned and Removed Plugin
This article is brought to you by Wordfence, a WordPress security firewall we encourage all WordPress website owners to install. Abandoned Plugins At Wordfence, we define a potential abandoned [...]
How I Lost Organic Rankings and Boosted Revenue
Check out this screenshot of an overview of our rankings for a year span (May 2015—September 2016). Scary, right? What happened in May looks great—but why couldn’t we hold [...]
Seasonal SEO: Get the Most Out of Each Holiday
“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process [...]
SEO vs. PPC: Which is Right for You?
“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for [...]