Social Media – Continuous Customer Engagement

I was reading last night about engagement. In my book “Get Bold” we defined engagement as the emotional connection with your client or employee, usually created by exceptional experiences [...]

True Life: My Mom Receives More Facebook Engagement Than I Do

My mother’s name is Loretta- you never forgetta (try using a heavy New York accent with that one). She’s the type of Long Island Italian mom that knows everything [...]

8 Tips for a Solid Digital Marketing Strategy

Whether you’ve been engaged in digital marketing for years or 2014 is the first year you’re exploring this opportunity, you’ll need a digital marketing strategy. Now more than ever [...]

Top 5 Online April Fool’s Day Pranks of 2014

So, April Fool’s Day has rolled around again. You will have undoubtedly fallen for some pranks, or perhaps committed some yourself. Nail varnish on the soap, whoopee cushions on [...]

The Google Content Scraping Controversy

Who isn’t intimidated by Google’s ever-growing influence and its ever-changing set of rules and guidelines? Publishers who have managed to cope with Google’s algorithm updates have learned to watch [...]

Importance of Social Spam Removal

You’ve worked hard to get the Facebook page for your business looking awesome, your website streamlined, and your Twitter follower count into the stratosphere. Will you let it all [...]

Social Media Tools You Need Now

The social media space is as jammed as an LA freeway. From design and creativity tools to ad technologies and analytics, there’s a whole lot to consider, and a [...]

Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

It’s safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool [...]

The Ultimate Guide to Making Your Site Facebook-Friendly

There was a time – albeit a brief one – where brand websites existed independently from Facebook profiles. That time is now behind us, and we’ve arrived at a [...]

10 Reasons Nobody Reads Your Blog and How to Fix It!

“Build it and they will come!” Is that what you believed when you launched your blog? This statement couldn’t be further from the truth when it comes to online [...]

How to Use Ideas, Messages, and Themes to Build Your Content Strategy

A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas [...]

The Next Phase of Marketing Technology is All About Content

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future [...]

33 Captivating Statistics That Could Change Your Marketing Strategy

Facts. Facts. Facts. There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice. [...]

LinkedIn Blogging Platform Opens Up to Writers from All Backgrounds

Most of us know LinkedIn as a social network for employers and job seekers where the site’s more useful features are locked behind a paywall. Most of us get [...]