How to Make the Social Web Work for You
I often receive email requests with a very specific question that, nonetheless, can involve something as wide as the universe itself. Questions such as, “What can I do with [...]
I often receive email requests with a very specific question that, nonetheless, can involve something as wide as the universe itself. Questions such as, “What can I do with [...]
At the very heart of semantic search lies a simple proposition that also resonates with marketing: present the right answer, information or product to the right person at the [...]
Dear Socially Stephanie, I am pursuing a career in music. What is the best way to tackle social media head on so I can succeed independently? I already have [...]
Another day, another Tweet. Or maybe it’s 10 Tweets? Or 25? Maintaining social media accounts involves a lot more than just firing off a message once a day. To [...]
Avoid Making Costly Social Media Advertising Blunders Facebook advertising does several things very well: it helps brands build their community of engaged followers and is a powerful ad platform, [...]
As the year comes to an end, how do you think your small business (and you as a business owner) fared? The answer will be different for everyone, and [...]
Businesses consistently dismiss the importance of social media, and in many ways, for good reason. It’s challenging to quantify, and even tougher to manage. You can’t do social halfway [...]
“I am an atheist – I don’t believe in Google” I start this piece with a tongue-in-cheek reference to the one deity which has most affected my life for [...]
Getting an edge in any social media space is, to say the least, a very hard challenge. Rising above the sea of competitors and the ever-present social noise takes [...]