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How Thin Content is Hurting Your SEO

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SEO

“Every piece of your content should be excellent enough that customers are compelled to share it.”
Joe Pulizzi, founder of Content Marketing Institute

 

Since 2011, Web masters, marketers and business owners have been finding the task of content creation increasingly difficult.
This is largely attributed to Google’s Panda algorithm and its subsequent updates.

The Panda algorithm essentially works by scanning a website’s content to determine its merit. If Panda finds it to be valuable and high quality, the page will be rewarded accordingly. If, however, content is deemed to be thin or low quality, it is penalized and demoted in the SERPs.

While many would argue that quality is a subjective term, Google has laid out definitive search quality guidelines that must be adhered to if you wish to succeed within the engine.

If your site is busy sheltering thin content, your entire website is likely suffering from its existence.

In order to help you rise and prosper in the SERPs, here is what you need to know about thin content, how to find it, and how to fix it.

What is Thin Content?

Thin content refers to webpages that are lacking in length. But “thin” doesn’t just mean short; it also means that there is an explicit absence of value as well.

Long form content generally performs better than shorter pieces due to its ability to expound on a topic and provide more detailed and, therefore, valuable information.

Pages that contain thin content are often referred to as “stub pages” because they do not provide a comprehensive view of a subject, despite its openness for expansion.

Other types of pages that are likely to be pegged as “thin” include:

  • Doorway pages: These are designed for spamming the index of search engines with a particular keyword or phrase with the intent of sending users to another destination.
  • Low-quality blogs: These will be pieces that are short, lacking value and generally unhelpful in nature.
  • Those with scant text: Any of your website’s pages that offer minimal text and information or just contain filler and is stuffed with keywords.

This is not a complete list of page types that can be labeled as thin. Google support also notes the following as some of the other common forms of low quality content:

  • Thin affiliate pages;
  • Third-party content;
  • Automatically generated content.

After taking a look around your site, you’re likely to find some pages that need addressing. To make a difference in your rankings, you need to identify all of the pages that need a bit of TLC.

Finding Low-Quality Pages

There are several ways to track down pages that are harming your site.

The first way, which you should only attempt if your site has about 500 pages or less, is a site operator search.

For this, you merely need to go to Google and search: site:http://yourwebaddresshere.com

Doing this will provide you with all of your pages Google has indexed. Before taking inventory, go to the last results page and click “repeat the search with the omitted results included.” This will ensure that none of your pages are left out.

The second approach is much less manual, but will require a small investment in a SEO tool.

Using Screaming Frog (or similar platforms), you can download all of your indexed pages and begin sifting through. This is the best way to get a comprehensive view of your site’s health.

No matter which route you go, be sure to create a categorized spreadsheet of all of the page URLs in need of improvement; this will help you effectively keep track of everything as you work through it.

Now that you know what needs to be enhanced, let’s cover how to make improvements that deliver a tangible impact.

Should it Stay or Should it Go?

Depending on the type of site you operate and the content contained on any given page, you’ll need be thoughtful about how to weigh the actual value of each page and article.

When making decisions to give a page the axe or to revamp it, you must consider the resources at your disposal, the importance of the page, and the SEO implications of both decisions.

Completely removing pages or no-indexing them is one approach to solving a thin content issue; do not 404 these pages.

Giving a page a No Index tag will effectively remove it from Google’s index so that it is no longer eligible to be scanned or ranked.

The problem with this, however, is that removing content can have adverse consequences if those pages are proving meaningful in supporting certain keywords or phrases.

The other approach you can take is to merely expand the page’s content to provide greater depth on the topic, dispensing valuable information. Additionally, it is always advisable to optimize your content for SEO performance.

If at all possible, this is the method you should use — it has been recommended several times over by Google’s Gary Illyes via Twitter and other forums.

When deciding how to handle various pages, it is important to note that you need to prioritize certain pages above others so as to expend your resources (time, energy, money, manpower, etc.) wisely; this is how you will achieve the greatest impact.

The most important pages to improve are ones that receive the most traffic and drive conversions. This includes your homepage, high-priority landing pages, item description pages and similar destinations.

Auditing your site and revamping thin content is a practice to consider at least annually, if not moreso. The content game is not getting any easier. As guidelines become more stringent and competitors become increasingly fierce, you must ensure that all of your pages are attaining peak performance.

The value of each piece of content you create is the single most powerful factor in determining both audience and search engine response. Take the time and effort to make every page shine, and you will see positive results.

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Content Marketing and SEO: Why You Need Both

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Content-Marketing

 

“Content marketing vs. SEO – the best choice”

“SEO and content marketing – which is best for your business?”

“Should you invest in SEO or content marketing?”

I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough!

I’ve also heard this question from a lot of my agency’s clients during the onboarding process. “Yeah, content marketing sounds good, but I’ve read that SEO is better.”

Yes, that happens in 2017. Shoot me now!

Such questions and headlines have clearly shown me there is a serious shortage of education on the matter. More people need to understand that the two aren’t mutually exclusive. At all! Quite the opposite actually. I would go as far as saying that they are interdependent and crucial to a coherent digital strategy.

Much like peanut butter and jelly are for a really good sandwich.

Let’s see why.

Defining the terms

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Search Engine Land tells us that SEO (search engine oOptimization) “is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

There is something that the two clearly have in common: “attract (…) a clearly defined audience” and “getting traffic” or attracting traffic.

Does this mean that they do the same thing and that you have to choose between them? Absolutely not.

A battle that’s artificially fueled

The type of headline cited above is only designed to “help” you allocate your resources where the publisher of the article needs you to.

For instance, let’s say your budget is $4,000 per month and you have the same dilemma: should you invest it in SEO or content marketing. When you Google your question you’ll get quite a few results. Each article you read declares a winner.

Some will tell you that you can get nowhere without SEO in this competitive world. Others will argue that all the recent Google algorithm updates killed SEO and you have to move your budget to content marketing.

Guess what? In most of the cases, the first ones are selling SEO services, while the latter are content marketers. There is an incredible scarcity of unbiased articles that advocate the need for the two to coexist.

The case for BOTH SEO and content marketing

Imagine this scenario: you put all of your $4,000 in SEO and you get lots of traffic. More than you’ve ever dreamed of. But no conversions.

You may have gained some brand recognition (and certainly some ego-massage from the vanity metrics displayed by Google Analytics), but what about cash? You know, the thing that keeps businesses going.

Enter content marketing.

The techniques used by content marketers are designed not just to keep users on your website and reduce your bounce rate, but also to turn them into paying customers. Perfectly optimized content is of no value if those who see it don’t make a purchase or an inquiry, as well.

In today’s world, the Internet-savvy shopper or client isn’t easy to convert. You need to provide him with relevant, valuable and informational content before you can convince him to even consider your brand. A poorly written, keyword-stuffed article doesn’t do that. It just annoys potential customers and scares them away from your website (and business).

Aside from valuable, informational content, good copywriters spend hours crafting the perfect call-to-action to complement your optimized copy so that your organic visits turn into actual cash. What good is a page that ranks No. 1 in all searches if it sells nothing?

The argument works both ways, actually.

What good is a perfect, stunning call-to-action if no one discovers the content it accompanies? This is why you need to pair up content marketing and SEO, not choose between them. If someone tells you to make that choice, run and never look back.

How SEO and content marketing can work together

Whenever I hire SEO copywriters for my agency, I make sure they have at least basic knowledge of content marketing. In fact, I’ve found that inbound and content marketing experience is much more valuable than SEO knowledge.

That’s because you can easily teach someone to optimize his or her content. You can tell them which tools to use to find relevant keywords, what density they should use and how to choose the right LSI keywords. But teaching them the importance of a proper CTA and a compelling headline from scratch is harder. Not impossible, but harder.

Experience has also taught me that there is such a things as the golden ratio between SEO and content marketing.

Let me explain that.

Of course you want all your texts optimized. Organic traffic is a gold mine for any type of business – no one can dispute that. But you don’t want to sacrifice your content marketing strategy for it.

You want to find the right balance.

In other words, don’t just write articles for the sake of boosting your page rankings. Write because you have something to say. Write because your buyer persona wants or needs that information. Make sure that everything you write has tons of research behind and that it’s in the right tone of voice for your audience.

Your potential customers love that. And, according to the latest Google algorithm updates, so do search engines. So, if you don’t believe me that content marketing and SEO should go together, take Google’s word for it. It has made it quite clear that websites that write for human readers will always rank higher than those that try to impress Google too hard.

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8 SEO Mistakes No One Should Be Making in 2017

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4 SEO Trends to Keep Your Eye on in 2017

Website and blog search engine optimization are a crucial part of digital marketing. Consequently, you’ll rarely hear marketers say they don’t really care about SEO.

Still, caring isn’t always being good at it. The SEO game changes constantly and so should your SEO tactics. This is why it’s immensely puzzling to me when I still see marketers speaking about buying backlinks and stuffing their very short blog posts with keywords.

It’s 2017, for God’s sake!

It’s the year when no one should doubt that content marketing and SEO go hand-in-hand. No one should be talking about black hat techniques anymore, but people still do. And these are just a few of the mistakes that could turn SEO into the worst faux pas of your marketing strategy.

Let’s examine the matter closer.

8 SEO mistakes you should avoid at all costs

First off, let’s take a look at the purpose of SEO: you want people to find you organically because you want to gain their business, right? None of the techniques below will bring you relevant visitors. Sure, you may gain a lot of traffic, but very few conversions.

1. You write for search engines, not humans

And no, Google doesn’t feel flattered. Quite the opposite, actually. You see, each Google algorithm update proves over and over again that only the websites that offer relevant, valuable content can rank high today.

What does this mean for you?

Well, it means that before even touching the keyboard, you need to ask yourself this: “what do my clients want to read about?” Only when you have the answer can you start searching for keywords and thinking about optimizing your content.

If your customers don’t want to read it, Google won’t boost its rank. It’s that simple.

2. You stuff your articles with keywords

Whenever I hire SEO copywriters for my marketing agency, I ask them about the keyword density they use. I do this because I want to know if they keep in touch with the (not so) recent trends.

If the copywriter answers they use a keyword density higher than three percent, I never hire them. Three percent is too high as it is, but I was surprised to hear about densities that go above five percent.

Do you know what such a density makes? Two things:

  1. An unreadable article
  2. A spammy article that Google penalizes

 “I want to rank higher” “I want to rank higher” “I want to rank higher” “I want to rank higher” “I want to rank higher” “I want to rank higher” “I want to rank higher” “I want to rank higher” “I want to rank higher” “I want to rank higher” 

Such copy brings you literally nothing. You won’t rank higher and you won’t gain any interested readers that you could later turn into paying customers.

Instead of stuffing your copy with keywords, try to use synonyms. When you write about SEO, speak about rankings, copywriting, page indexing, Google crawlers and so on. And do it in a natural way. Search engines will pick up on it. They’re smart enough – you don’t need to keep repeating the same thing over and over again.

3. You use broken links

If you do a lot of internal linking and constant design and back-end changes to your website, you are bound to have some broken links. Plus, some of the websites you linked to years ago may no longer exist or they may have removed the pages you were linking to. Google can penalize you severely for something like this.

The solution?

Do some good ol’ fashion housekeeping. Check older articles and the links they contain. If the pages no longer exist, remove the links. If they still exist, but now “live” in a different place, add their new address.

4. You don’t use internal linking

When you link to one of your own articles, you let Google know once again that the article is relevant. Plus, you generate more traffic to more of your articles.

When you link internally, make sure that the anchor text is relevant. Ideally, the text should be the exact keyword you want your article to link for.

5. You don’t use external linking

Why should you link to someone else’s website and help them improve their ranking for free, you may ask. Well, because this helps you first and foremost.

Google loves informative websites. And, in order to have valuable information, you need sources, don’t you?

So don’t be afraid to link to reliable websites and blogs of thought leaders in your industry. I’m not suggesting you link to your competitor’s online shop. Link to reports, surveys or opinion pieces signed by thought leaders.

6. Your website is not mobile-friendly

If your website is not mobile-friendly, Google will penalize you. Sure, you will still appear in desktop searches, but not in mobile ones. At all.

You think this isn’t important? Think again. There are now more mobile Internet users than desktop ones. If your website is not mobile-friendly, you’re not just losing your rankings. You’re also losing tons of potential users.

7. You don’t use the right keywords

Short keywords are not your golden tickets to SEO success. Not only is it very hard to optimize your website for them, but they aren’t even very useful.

I run a digital marketing agency. But I never wanted (or tried!) to rank for “digital marketing.” Wikipedia should rank first for this keyword, not my agency’s website.

Why?

Because the website such a keyword brings is not relevant. People who are simply searching for “digital marketing” want to learn more about the topic, not hire us.

On the other hand, ranking for “digital marketing specialists for hire” or “how to hire a digital marketing agency” is excellent. These are the keywords that my potential clients would use. Consequently, these are the keywords I want to rank for.

8. You forget about image tags

I’m sure you already know that blog posts without at least one image are a big no-no. But do you do your due diligence and add the image tags?

If not, you should! Google is very fond of them. They prove that the article in its entirety (text and images alike) is relevant for the keywords you want to rank for.

Avoid the most common SEO mistakes

It’s actually easier than you might think. I used to loathe the keyword-stuffed articles I stumbled upon years ago with a passion. Now, I see them more and more rarely. And it’s a good thing. Both for businesses and for copywriters.

It’s excruciating to write articles that are suffocated by keywords. Even more, no one really reads them or enjoys them.

As long as you write naturally and you think about your readers, you will avoid the most important SEO mistakes. And gain a few loyal readers and potential clients.

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What is influencer marketing?

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When you think of world-class advertising, what comes to mind? A clever or funny 30-second spot during the Super Bowl? How about a full-page spread in Vogue’s September issue? Or is it a sexy commercial starring the most sought-after celebrity in Hollywood?

Times have changed, and so has the definition of effective advertising. When is the last time you even sat down and read a magazine cover to cover? And doesn’t everyone DVR their favorite shows now so that they can blow through the commercials, since they feel like an intrusion? And when you see a celebrity hawking a product, especially when it doesn’t seem like a natural fit, don’t you find yourself thinking more about why they need the extra cash than whether its something you want to buy?

The old model of advertising is broken. Why? Because it’s too crowded out there. As Tony explains at Business Mastery:

Ten years ago, on average, it took a person four exposures to an ad before they took action – meaning if they had an interest within four exposures, the average person would follow through, get the information, make the purchase, whatever. Today that number has multiplied by four. It now takes 16 exposures before the average person takes some form of action.

Now, when you think of the expensive marketing and the competitiveness of it, where is marketing today? It’s everywhere, it’s on people – it’s on their pants. It’s on bananas, is it true? It’s everywhere, and as a result, you ignore it. When you’re online and see those banner ads, do you even see it? No.

This is why influencer marketing has emerged so quickly. It falls into Tony’s idea of creating “raving fan customers” that will evangelize your brand and share the message with their followers. These individuals with enormous audiences can make you stand out from that crowded advertising space and bring massive value to your brand.

While it’s still in its nascent stages, influencer marketing quickly proving to be one of the most effective (cost- and conversion-wise) social strategies for businesses of all shapes and sizes. In fact, recent research found that 63% of marketing professionals with influencer strategies already in place are expanding their budgets this year. And 32% deemed influencer campaigns “essential” to their marketing strategies, while 41% said they have garnered more success in influencer campaigns than more traditional advertising tactics.

So just why is influencer marketing rising to the top? And how do you go about aligning yourself with an effective influencer? Here’s what you need to know to effectively leverage it for your brand.

IT’S MORE AUTHENTIC

Authenticity is a rare commodity. Think about it: When you see a commercial touting the “easiest weight-loss solution in the world,” is there a single bone in your body that believes them? Or what about an ad for a shampoo that makes your hair thick and shiny; how likely are you to buy into it? All the hyperbole and Photoshopping has made us increasingly wary, and with good reason. But this is precisely why influencer marketing has become so effective.

Influencer campaigns are inherently more organic than the more traditional advertisements, primarily because influencers are seen as thought leaders and even as role models. By investing time and energy into cultivating their audience and connecting with their following, these influencers have become trusted sources. In short, people listen. So when an influencer highlights a product or service, it comes across as a genuine recommendation. This level of sincerity is key for digital and mobile-minded marketers, especially when it comes to appealing to younger generations who don’t like to feel like they are being marketed to. Customers crave authenticity, and that’s what they get with influencer marketing.

IT’S COST EFFECTIVE

There’s not one single standard pricing model when it comes to influencer marketing. Some influencers will collaborate with your brand simply because it helps them build their brand. A vanity url and some free product or experiences can be offered in lieu of a monetary payment. Other influencers will agree to performance-based pricing model, where the amount you pay is based on the number of clicks and amount of engagement (likes, shares, retweets). And still others will opt for a “flat rate” pricing, where you pay per post or per video.

While some may be confused by this wide variety of pricing, it’s nothing a little research can’t fix. And besides, this range allows you to find what you are most comfortable with, and what you think will be the best model for your brand.

But whichever you choose, it’s bound to be more affordable than traditional advertising. In fact, a recent survey of 100 U.S. marketing pros by Bloglovin’ found that on average, 36% spend less than $5k per campaign and 24% spend less than $10k. That means that more than 6 in 10 marketers are spending less than $10k per campaign; many media buys have a minimum of $25k+! Only 6% of influencer campaigns are in the $75k to $100k range, and those are likely for large national brands.

IT HELPS YOUR BRAND IMAGE

It’s 2017, so probably don’t need to explain the importance of social media marketing. As you know, social media can help drive massive traffic to your site, can create a stronger connection between you and your customers, can boost your site’s SEO, and can generate earned media coverage.

But even more than this, there is a certain kinetic energy that builds around your brand when you are buzzing through the veins of social media. Whatever platform it is – Facebook, Instagram, Twitter or Snapchat – when you are relevant in social media, you become relevant to the customer.

Influencers can help bolster this electricity around your brand. They can give you access to a more targeted demographic, grow your social media following, drive SEO value, and add a new breadth of content that ultimately gives more dimension to your brand.

Influencers are thought leaders, so when they tout your product or service, people listen and engage, which can also bring a sense of community to your brand – which can be difficult to do if you don’t have a strong regional, offline presence (e.g., brick-and-mortar stores, industry events). That feeling of community then allows everyone can collectively experience the vision you are trying to put forth, and in some cases, adopt it as their own so it becomes a shared vision.

WHAT TO BE WARY OF

Influencer marketing may be all the hype right now, but it’s still a little like the wild West. Here’s a cautionary tale to explain that. Remember the popular YouTube creator PewDiePie? He was one of the biggest influencers in the video world (he has over 54 million subscribers), and he also found himself at the center of a major controversy when Disney’s Maker Studios and Google’s Preferred advertising program cut ties after he posted videos people felt were anti-Semitic.

This is a good example of how ultimately, you don’t have any real control over influencers. They can still post whatever content they deem appropriate, even if that definition of what is appropriate baffles you. They aren’t bound to any behavioral guidelines other than the ones set up by the social media platform, and unless you put certain stipulations in your contract with them, it’s difficult to exert influence over their content.

Be sure also to take the necessary steps to ensure the influencer campaign complies with FTC guidelines for full disclosure. Transparency is key. As influencer marketing strategies becomes more prevalent, the Federal Trade Commission is cracking down on paid promotions and endorsements that fail to be clear with the audience that these are sponsored ads.

HOW TO EVALUATE AN INFLUENCER 

When it comes to determining whether an influencer is a good brand fit for your company, there are the obvious metrics you can apply.

First, scope out their audience. The goal is to reach a more targeted demographic. But if you are an organic baby clothing company working with an influencer whose audience consists of teens and millennials, you’re missing the mark. That is why it’s key to develop your user personas, then go out and hunt down an influencer that speaks to that audience, so you can tap into a wealth of customers that will actually be interested in what you have to offer.

Next, check out the number of followers. If they only have a few thousand, that doesn’t exactly make them a thought leader. But similarly, even if they have hundreds of thousands, if the followers aren’t actively engaged (liking, commenting, sharing, retweeting) then it’s still a moot point. Remember, it’s quality, not quantity.

Then it’s on to the quality of content. Conduct an exhaustive evaluation of the posts or videos they put up. What messages do they seem to convey? What’s their voice? Are they consistently putting out high-quality content? And would they make a good spokesperson for your brand? For example, if you are a vegetarian restaurant, you probably don’t want someone who is wearing fur in the videos. Catch my drift? Make sure your values are aligned and that you would feel proud to have this person represent your brand.

UTILIZING RESOURCES

There are also a bevy of tools and providers whose sole mission is to help brands navigate the influencer marketing sphere. Klout, for instance, is a website that grades people’s social reach on a scale from 1 to 100. GroupHigh is another platform that gives brands the software to identify influential blogs, automate research and measure engagement.

Of course, if you have the capacity, there are also a number of influencer marketing agencies that offer a comprehensive zero-to-one experience. That is, the agency will assess your brand, then will identify and utilize the best influencers for your campaign. They can also guide the influencers to create content about your product or service, and, ideally, go beyond impressions and clicks and help you make the connection between the campaign and your long-term business objectives.

Kerry SongKerry Song is a writer and producer with a background in economics and finance. Her passion is to create meaningful content that engages and empowers the audience to become more mindful and more compassionate with themselves and with others.

Helpful New Updates to Google’s Search Results

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Google Central Blog

 

“Discovering the world has never been easier on Google…”

Marzia Niccolai, technical program manager at Google

 

There is a single phrase that can make business owners and SEOs everywhere simultaneously shutter with dread: Google updates.

Normally this type of thing means a SEO overhaul and website audit is just around the corner.

Thankfully, you have none of that to worry about this time around.

While Google has made some recent updates to its search engine like its new product features, the latest additions will mainly serve to benefit its users in obtaining more refined information, without the usual panic.

What does concern business owners, however, is that Google has also added in a new element to help drive local residents to any upcoming occasions or celebrations you may be having.

Check out these cool new features you can now find on Google search.

Finding Plans for the Weekend

On May 10, Google broke the news via The Keyword that it is focused on helping people find fun things to do with their free time; namely local events like festivals, concerts, lectures, meet-ups, sporting events and similar social activities.

The means in which the company will drive this initiative is a summary of local activities for users who search phrases like “Events near me,” “events this weekend,” or similar phrases on Google’s app or mobile site on iOS and Android.

Google notes in its blog that users will also be able to search more specific and refined phrases like “jazz concerts in Austin next week.”

As indicated by the last example, Google users will also be able to filter results based on time; fields like “Today,” “Tomorrow,” “This Week,” “This Weekend,” and “Next Week” are all present.

Users who interact with these event lists will be able to quickly reference information about the event such as title, time, date and location.

If users don’t see anything that piques their interest, they can simply click “more events” for an expanded list of experiences going on near them.

Once users find an event they want to go to, they simply click through to purchase tickets right from the originating website.

Google compiles its event lists by aggregating data from various websites like Ticketmaster, Meetup, Eventbrite, LiveNation, Vividseats, StubHub, Eventful, and many others. Despite the fact that Google is already pulling event information from some of the largest and most prominent event sites, the company claims that this list will continue to grow over time.

Additionally, for any businesses who have events that are not listed on the aforementioned destinations, Google has uploaded developer guidelines for any company that does want their events to surface in this manner.

This could be a massive driver of sales for businesses who would otherwise need to promote their events on social media and around town. Using this feature, small business owners can generate free awareness about any upcoming occasions by getting them listed on the search engine.

Google has stated that it’s implementing this new feature because the engine sees millions of searches around local events every day.

What the company has omitted from its statements, however, is that Facebook has become the go-to source for event information with more than 100 million people using the site’s “Events” feature daily; this puts the viability of Google’s new feature into question.

Moreover, a multitude of Facebook Pages maintain a list of events that users can mark as “interested in going” or “going.” This data is then posted on the users Newsfeed which increases the likelihood of more of their friends also going to the event and potentially going viral.

This is something that Google will likely not be able to compete with.

Also, for those who are unaware, Facebook even has its own events and calendar iOS app called Events from Facebook.

And if Facebook wasn’t enough competition in the events category, users also have a variety of events apps to choose from that completely circumvent Google.

While Google is busy testing the new feature’s viability in the U.S., there are no current plans to expand the events element to international audiences.

Even More Shopping Updates

Google recently made headlines with its inclusion of Similar Items and Style Inspiration in its Images section, but there is another shopping related update that flew somewhat under the radar.

In a recent post to the Google Merchant Help Center, the search engine informed eCommerce providers (as it does every year) that changes are coming to its shopping product data specifications.

This year, Google plans on implementing minimum order values on all items. This means that if your site does not offer shipping below a specific dollar amount, this will now be noted in the Shopping section. This will help many businesses to cut down on their ad clicks that result in cart abandonment due to their shipping policies.

Additionally, the search provider will also be introducing “upper bound price and weight value limits” in the shipping information shown to consumers. This way, any information that has been input incorrectly, Google will be able to easily identify through disapproval.

Finally, estimated delivery dates can now be added to Product Listing Ads; granted you’re targeting U.S. consumers.

All of these changes went into effect on at the beginning of the week.

The Art of Search

Just a few weeks after Google made its announcement about its new events lists, the company surprised audiences with another new update to its search features.

On May 31, Google announced through a blog post on The Keyword that the search engine had partnered with Google’s Arts and Culture team to provide users with a deeper understanding of art and related information:

“. . . Each month, there are more than 500 million art-related searches on Google. Now whether you’re a casual fan or a true culture vulture, Google can help you become an art expert. Starting today, when you search for art-related things, you’ll have access to more relevant results and the ability to dive deeper into topics of interest.”

When searching famous artists like Gustav Klimt, Google will display an interactive knowledge panel that will contain additional information about the artist, their collections of work, when the artwork was made, what materials were used to make the pieces, and where the pieces live now.

On top of the supplemental information, Google has also augmented Maps with a new Street View that allows users to virtually tour various museums across the world; just in time for its 10th anniversary.

Users can move through museums viewing some of the world’s most recognizable pieces of art along with annotations located in the bottom right corner that accompany most works. The annotations provide additional information about the specific piece of art and enables users to zoom in on high-resolution images to get a closer look.

If you want to see how the new Street View works, check out this video uploaded by Google.

As of now, these new art-related features are only available on desktop and mobile Chrome.

Over the past several months, Google has been adding some great features for business and consumers to take advantage of; this is just another example in the company’s growing stable. Check out these new features and get your brand’s next shindig listed on Google’s local event results.

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