It’s safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences – not to mention businesses of all sizes are using these channels in some fashion. But when it comes to “which platform to use and why” particularly for B2B companies, debate continues to rage.
After a shaky start, Google+ has established its presence in the social media landscape, now just behind Facebook and surpassing Twitter in its number of monthly active users. Whether they are already using G+ or not, social media marketers, especially Business-to-Business marketers cannot afford to ignore its potential.
Here’s an infographic tilted Your Guide to Google+ Business to Business Marketing – that takes a closer look at how to get started on Google+.
Article by Irfan Ahmad