Make no mistake – online video marketing is the “next big thing.” However, there are a ton of misconceptions about it floating around out there. The end result is business owners that are hesitant to jump onboard and who don’t think they have what it takes to use online videos as a marketing tool.
Chances are you don’t know these 6 things about online video marketing. And, until you understand them backwards and forwards, you’re really missing out!
1. YouTube is the World’s Second-Largest Search Engine
How much time do you spend making your website “Google-friendly”? Why do you work so hard on it? Because Google has a tremendous reach. Heck, the word “Google” has turned into a verb that’s used day in and day out, all over the world. Need an answer? Just Google it!
But how much time are you spending, marketing through YouTube?
Did you know that YouTube gets more than 4 billion video views every single day? Yes, that’s “billion,” with a “B.”
And, don’t fall victim to the myth that getting exposure on YouTube is nothing more than a crap shoot. With just a few mouse clicks, you can optimize your video titles, descriptions, and tags – and even create your ówn optimized “About Me” and “Channel Description” areas – so that you’re more likely to pop up in a search. You can even take it one step further and organize your videos into different “Playlist Categories” that – you guessed it – have keyword-based names. That way, you’re optimized from top to bottom! As powerful as YouTube is, it’s not the only horse in this rodeo. There are plenty of other video sharing sites where you can upload your creations and share them with your target audience.
2. There’s More to Online Video Marketing Than Just YouTube
A great way to make the most out of your online video marketing efforts is to look for sharing sites that are specific to your niche. Some searching may turn up video sites that are go-to resources for people interested in your niche – or that make it easy for people to find videos, without navigating a sea of irrelevant YouTube videos.
3. Longer Doesn’t Equal Better
Lots of people avoid creating online videos because they think they have to talk for hours on end to get their point across. But great videos come in all sorts of shapes and sizes. I’ve seen great videos that kept my attention for a full 20 minutes. I’ve also learned a lot from videos that are 2 minutes long. The length of your videos will be determined by what you’re talking about, and how long you can realistically engage your viewers.
And, if you still don’t think your videos are long enough, look at it this way – When you turn on your local newscast tonight, odds are that the lead story will be 1 and a half – 2 minutes long. If a reporter can squeeze all of the facts into a minute or two, so can you!
4. You Can Succeed With Online Video Marketing Even if You’re Camera Shy
Sure, giving your target audience a chance to see and hear you (and, thus, prove that you’re not some kind of slimeball or scam artist) is one of the great perks of online video marketing. However, if the thought of getting on camera has you crawling under the bed and trembling with fear, that’s OK. You can still use online videos to your advantage. To get yourself comfortable, do voiceovers instead of being in front of the camera. Just make sure that you don’t sit there and read verbatim off PowerPoint slides. The last thing that you want to do is bore your audience to tears!
And, really, no one expects you to have the on-camera charisma of Walter Cronkite anyway. As long as you can speak clearly, avoid the dreaded “umms” and “uhhhs,” and look confidently into the camera, that’s good enough. Instead of looking at the camera and envisioning the thousands of people that are going to be watching it, just pretend like you’re talking to a trusted client. That way, you’ll feel like you’re having a one-on-one conversation – and your fears will subside.
5. Most People Make Excuses About Online Videos, Instead of Taking Action
In the online video marketing world, the excuses are nevér-ending. You don’t have the right equipment – You don’t have the time to upload things – You think your voice sounds funny – Your hair doesn’t look good on camera – You don’t know how to write video scripts.
Luckily, all of these excuses make it easier for the people who actually get out there and do it! If you embrace online video marketing right now – while it’s still relatively new – you’ll be able to jump out ahead of the pack and become one of the “Joneses,” instead of always trying to keep up with them!
6. Creativity is More Important Than Budget Don’t have a Spielberg-esque budget to blow on sets, lighting, and post-production? No problem! Sure, big companies like Doritos, Volkswagen, and Geico are making a huge splash in the online video world – but that doesn’t mean that your videos have to emulate theirs.
Instead of worrying about dollars and cents, come up with creative ways to get the job done – like turning your living room into a “studio,” having a kick-butt script, or using inexpensive editing software to come up with awesome animations. Remember, at the end of the day, the goal is to create online videos that your target audience will learn from, will remember, and will want to share with their family and friends!