1. What are your company's top 3 core values?

2. What is your vision? (where do you see your company brand going over time?)

3. What is your mission? (What actions your brand will take to fulfill its vision))

4. What are your top 3 objectives for your brand? (Specific milestones your company is working towards to accomplish it’s mission)

5. Do you have current brand collateral and guidelines?

6. What are your products and services?

7. Who are your ideal customers?

8. Why are they visiting your website? What’s their #1 goal?

9. What’s your average sale value?

10. List 3 brands you like, preferably in different industries and include points of what you do & don’t like for each.

11. List out the branding components you want: (Logo, website, Social media graphics, Print, product design, etc.)

12. Do you have any concerns or worries?

13. What is your budget?

14. What is your timeframe/launch date?