How to Calculate Share of Voice (Paid and Organic)
Share of Voice: What It Is, What It Ain’t, and How It’s Calculated Fair warning: This article will rely heavily (and deliciously) on an extended pie-related metaphor. Measuring share [...]
Do You Need a Website to Start with Affiliate Marketing?
While having a website helps you generate traction and send relevant traffic to the brands you represent, it’s not a necessity to be a successful affiliate marketer. There are [...]
Digital Marketing Tips for Moving Companies: Using Technology for Success
In today’s technology transformation, companies are always striving to adapt and maintain a competitive advantage through the use of digital marketing tactics to establish their online presence, attract new [...]
How to craft a powerful brand story that resonates
In the business world storytelling is one of the most powerful communications tools a brand has in its armoury. Why? As humans, our brains are wired for stories. Unlike [...]
How Meta Getting Into The AI Search Game Could Be A Game Changer For Online Advertising
Meta’s entry into AI-powered search has the potential to reshape online advertising and challenge the dominant paradigm in digital information discovery. By developing a search engine that crawls the [...]
SEO for 2024: Essential Strategies to Rank in a Competitive Landscape
The world of SEO is always in evolution and businesses must update their sites with the latest trends to maintain their edge in today’s competitive digital space. Search engines [...]
AI Data Theft: How to Responsibly & Legally Integrate AI at Work
A recent report says 75 percent of the global workforce is using AI at work. For content developers, AI has the allure of many valuable upsides – from generating [...]
5 Easy Steps to Start Your Email Marketing Campaign as a New Business
Starting your new business is an exciting time full of opportunities to meet new people and create business contacts. An email marketing campaign allows this process to unfold quickly [...]
How to Know Where To Focus Your SEO Efforts
Regardless of the type of business you run or the industry you represent, getting your brand recognized and establishing a long-term following from customers isn’t easy. To assist in [...]