Which Website Option Is Right for Your Business?

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Understanding Greatson Media’s Three Website Design Tiers

Understanding Greatson Media’s Three Website Design Tiers

Not every business needs the same kind of website.

A brand-new business may need a simple, affordable way to get online. A small local business may need a polished, professional website that builds trust and helps people take the next step. A growing business may need a larger, multi-page website with stronger SEO, more content, eCommerce, or advanced features.

That is why Greatson Media offers three website options for small businesses at different stages:

  1. Business Website Builder — $39/month
  2. Business Essentials Custom Website Package — $1,299
  3. Custom Website Design — Starting at $1,495

Each option is designed to help you move forward without overcomplicating the process. The right choice depends on your goals, your budget, how much help you want, and what your website needs to do for your business.

Let’s walk through each option.


1. Business Website Builder — $39/month

Build your site without starting from scratch with AI or website templates.

The Greatson Business Website Builder is our most affordable website option. It is designed for business owners who want to build and manage their own website, but do not want to start with a blank screen.

Instead of trying to figure everything out from scratch, you can use AI-assisted website creation or choose from professional templates to help you get started quickly.

This option gives you the tools to create a clean, mobile-friendly website while still having a local Maine company behind the platform.

What Comes With the Business Website Builder

The Business Website Builder includes:

  • Access to our AI-assisted website builder
  • Professional website templates
  • Website hosting
  • The ability to connect your own domain
  • One business email account
  • Mobile-friendly website tools
  • Self-serve support resources, including tutorials and documentation
  • An affordable monthly option for getting online

This is a practical choice for business owners who are comfortable doing some of the work themselves and want control over their website content, layout, and updates.

Who This Option Is Best For

The Business Website Builder is a good fit for:

  • New businesses on a tight budget
  • Solo business owners
  • Side businesses
  • Local service providers
  • Business owners who want to launch quickly
  • People who are comfortable learning a basic website tool
  • Businesses that need a simple online presence

This is a great starting point when you need a professional website but are not ready for a custom website project.

Example Business Needs

A house cleaner who is just starting out may need a simple website with services, service area, contact information, and a phone number.

A handyman may want a basic site that explains what they do, where they work, and how customers can request an estimate.

A local consultant may need a simple website that introduces their services and gives people a way to schedule a call.

In each case, the Business Website Builder gives the business owner an affordable way to get online quickly.

How It Works

You choose whether to begin with AI assistance or a website template. From there, you add your own text, photos, services, contact information, and branding.

You are responsible for building and maintaining the site, but you are not starting from scratch. The builder gives you a framework to work from, which makes the process much easier than trying to design a website completely on your own.

This option is best when affordability, speed, and simplicity matter most.


2. Business Essentials Custom Website Package — $1,299

A professional, custom-designed one-page website and complete online setup for new and small businesses.

The Business Essentials Custom Website Package is for business owners who want a professional website built for them.

This package gives you a custom-designed one-page website that is clear, polished, mobile-friendly, and built around your business. It is especially helpful for new and small businesses that need more than a DIY website, but are not ready for a larger multi-page custom website.

It also includes important online setup support, such as local SEO structure, domain guidance, business email setup, and Google Business Profile support.

What Comes With the Business Essentials Package

The Business Essentials Custom Website Package includes:

  • A professionally designed one-page website
  • Custom layout and branding guidance
  • Sections for your business overview, services, and contact information
  • Mobile-friendly design
  • Local SEO foundation
  • AI search optimization basics
  • Google Business Profile setup or guidance
  • Domain and business email setup support
  • Clear calls-to-action
  • Professional guidance throughout the process

This is not a generic template website. It is custom-designed for your business, but intentionally focused so it stays affordable and efficient.

Who This Option Is Best For

The Business Essentials package is a strong fit for:

  • New small businesses
  • Local service businesses
  • Contractors and tradespeople
  • Therapists, consultants, and coaches
  • Professional offices
  • Businesses with a few core services
  • Owners who want expert help but do not need a large website
  • Businesses that need to look credible quickly

This is often the best choice for small businesses that want a strong first impression without overbuilding.

Example Business Needs

A new therapist may need a professional website that explains their services, approach, location, and how to request an appointment. They may not need a full multi-page website yet, but they do need the site to feel trustworthy, polished, and personal.

A contractor may need a website that clearly explains their services, shows their service area, and makes it easy for people to call or request an estimate.

A local accountant or bookkeeper may need a simple but professional online presence that builds credibility, explains who they work with, and helps potential clients feel comfortable reaching out.

For these businesses, a one-page custom website can do a lot. It gives potential customers the information they need without overwhelming them.

How It Works

We guide you through the process, learn about your business, and create a focused one-page website designed to represent your brand clearly and professionally.

The page typically includes:

  • A strong headline
  • A clear explanation of what you do
  • Service highlights
  • Trust-building content
  • Contact information
  • A call-to-action
  • Local SEO structure

This package works well because it gives your business a complete online foundation without requiring a large website project.

It is simple, professional, and built to grow with you.


3. Custom Website Design — Starting at $1,495

Multi-page robust custom websites, WordPress, eCommerce, and more.

Custom Website Design is our most flexible website option.

This tier is for businesses that need a larger, more strategic website with multiple pages, expanded content, advanced features, or a more robust design and development process.

If your business has several services, different audiences, eCommerce needs, portfolio work, online forms, booking tools, blog content, SEO goals, or more complex functionality, this is likely the best fit.

What Comes With Custom Website Design

Custom Website Design projects can include:

  • Multi-page website design
  • WordPress development
  • Custom page layouts
  • Service pages
  • About page
  • Contact page
  • Blog or resource section
  • Portfolio or project gallery
  • eCommerce functionality
  • Online forms
  • SEO-focused site structure
  • Content strategy guidance
  • Mobile-responsive design
  • Website performance considerations
  • Website hosting options
  • Ongoing support options

Because custom websites vary by business, the final scope depends on your goals, content, features, and technical needs.

Who This Option Is Best For

Custom Website Design is best for:

  • Established businesses
  • Growing companies
  • Businesses with multiple services
  • Businesses that need individual service pages
  • Businesses that want to improve SEO
  • Companies that sell products online
  • Organizations with more complex website needs
  • Businesses that want a more polished and strategic online presence
  • Companies that have outgrown a basic website

This tier is ideal when your website needs to do more than simply introduce your business. It may need to educate, sell, organize information, generate leads, support search visibility, and guide different types of visitors.

Example Business Needs

A contractor with several service categories may need separate pages for remodeling, roofing, repairs, and maintenance so each service can be explained clearly and optimized for search.

A local shop may need eCommerce features so customers can browse or purchase products online.

A professional services company may need a more detailed website with service pages, testimonials, case studies, team bios, and blog content.

A nonprofit may need pages for programs, donations, events, volunteer information, and community resources.

In these cases, a one-page website may not be enough. A custom multi-page website gives the business room to explain, organize, and grow.

How It Works

A custom website project begins with a deeper discovery process. We look at your business goals, audience, services, content needs, design preferences, and technical requirements.

From there, we plan the structure of the website. This may include pages such as:

  • Home
  • About
  • Services
  • Individual service pages
  • Portfolio
  • Testimonials
  • Blog
  • Shop
  • Contact

The goal is to build a website that is not only attractive, but useful, strategic, and easy for visitors to navigate.

This tier is the best fit when your website is an important part of your marketing, sales, customer education, or business growth strategy.


Comparing the Three Website Options

Business Website Builder — $39/month

Best for business owners who want the most affordable way to get online and are comfortable building the site themselves.

This option is fast, budget-friendly, and flexible. It is a great starting point for simple websites.

Business Essentials Custom Website Package — $1,299

Best for new and small businesses that want a professional website built for them.

This option provides a custom one-page website and essential online setup support, making it ideal for businesses that need credibility, clarity, and guidance.

Custom Website Design — Starting at $1,495

Best for growing or established businesses that need a larger, more robust website.

This option is right for businesses that need multiple pages, advanced features, SEO strategy, WordPress, eCommerce, or a more complete digital presence.


Quick Website Tier Comparison

Website Option Best For Level of Help Website Type Starting Price
Business Website Builder DIY business owners who want an affordable website You build it yourself AI-assisted or template-based website $39/month
Business Essentials Custom Website Package New and small businesses that want a professional site built for them We build it for you Custom one-page website $1,299
Custom Website Design Growing businesses with larger or more advanced website needs We plan and build it with you Multi-page custom website, WordPress, eCommerce, and more Starting at $1,495

Which Website Option Should You Choose?

Choosing the right website depends on where your business is now and where you want it to go.

If you are just getting started and need something affordable, the Business Website Builder may be the right fit.

If you want a professional website built for you without over-complicating the process, the Business Essentials Custom Website Package is likely the best choice.

If your business needs a larger, more strategic website with multiple pages or advanced features, Custom Website Design is the strongest option.

The good news is that you do not have to figure it out alone.

At Greatson Media, we help small businesses choose the website option that makes sense for their goals, budget, and stage of growth.

Whether you want to build it yourself, start with a professional one-page website, or invest in a full custom website, we can help you move forward with clarity.


Ready to Find the Right Website Option?

Your website should work for your business, not confuse you or overwhelm you.

If you are not sure which option is right for you, Greatson Media can help you compare the choices and choose the best path forward.

Schedule a free consultation and let’s talk about what your business actually needs online.

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