Content Pruning: Why Less Content Can Drive More Traffic
“More content leads to more traffic” is a huge misconception that has lived rent-free in most bloggers’ heads. But this is the easiest way your website could hit the [...]
The Resilient Entrepreneur: Adapting and Innovating with Technology and Customer-Focused Marketing
The world of small business is always evolving, but in 2025, the latest wave of new entrepreneurs is navigating a particularly tough landscape with a mix of optimism and [...]
Overcome the Fear of Being Seen – Build Your Brand
As we are moving from the industrial age into a digital era and logos are being replaced with personal brands your name will be looked up on social media [...]
How to Calculate Share of Voice (Paid and Organic)
Share of Voice: What It Is, What It Ain’t, and How It’s Calculated Fair warning: This article will rely heavily (and deliciously) on an extended pie-related metaphor. Measuring share [...]
Do You Need a Website to Start with Affiliate Marketing?
While having a website helps you generate traction and send relevant traffic to the brands you represent, it’s not a necessity to be a successful affiliate marketer. There are [...]
Digital Marketing Tips for Moving Companies: Using Technology for Success
In today’s technology transformation, companies are always striving to adapt and maintain a competitive advantage through the use of digital marketing tactics to establish their online presence, attract new [...]
How to craft a powerful brand story that resonates
In the business world storytelling is one of the most powerful communications tools a brand has in its armoury. Why? As humans, our brains are wired for stories. Unlike [...]
How Meta Getting Into The AI Search Game Could Be A Game Changer For Online Advertising
Meta’s entry into AI-powered search has the potential to reshape online advertising and challenge the dominant paradigm in digital information discovery. By developing a search engine that crawls the [...]
SEO for 2024: Essential Strategies to Rank in a Competitive Landscape
The world of SEO is always in evolution and businesses must update their sites with the latest trends to maintain their edge in today’s competitive digital space. Search engines [...]