The Future of SEO: A Theme Based Approach
What’s Your SEO Theme? If you haven’t looked into it before, it might be time to consider theme-based SEO. Refined and officially launched in 2010, the general concept has [...]
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The Quit Facebook for 99 Days Movement
Facebook is the site millions of visitors love to hate. Strike that: billions of people actively use Facebook – 1.23 billion at the end of 2013. That equates to [...]
5 Principles for Creating a Social Media Following That Sticks
Creating an online following that commands authority in your field is on the agenda of just about every marketer or entrepreneur out there. If you’re one of these people [...]
New Research on How World’s Biggest Brands Leverage Social Marketing
That seemingly straightforward question has remained unanswered from a research perspective to this point. While a number of studies have shed light onto a broad spectrum of social marketing strategies, combining data from small, medium and large businesses together, targeted research analyzing social marketing at big brands has yet to been conducted. At the start of the New Year, we committed to answer that very question.
Facebook’s Been Running Psychological Experiments On You
Felt a little lower than usual, or happier than usual for a week in January 2012? It might have been because of an “experiment” Facebook conducted on you. Facebook [...]
How to Optimize Your Content for Social and Search
Website owners used to focus on every technique solely for increasing their search engine ranking. Optimization was all about cramming an ungodly amount of high dollar keywords and phrases [...]
17 Business Website Mistakes That Push Your Customers Away
As a business owner, you probably have a million different ideas for how you want your website to look, but did you know that even the smallest design preferences [...]
15 Ways to Improve Your Business Blog
Blogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate [...]
Keren Elazari: Hackers: the Internet’s immune system (Ted Talk)
The beauty of hackers, says cybersecurity expert Keren Elazari, is that they force us to evolve and improve. Yes, some hackers are bad guys, but many are working to [...]
Social Media and Its Influence on the Legal Realm
There are certain ethical boundaries that define the law industry, and some people may argue social media hasn’t exactly made ethical dilemmas easy to solve. Keep reading to learn [...]
5 Ways to Use Instagram For Your Business
You may think it's a great idea for your business to jump on the Instagram bandwagon but aren't really sure what to be taking pictures of or what to be sharing?
5 Tips for Brand Integrity: Is the Customer Always Right, Even If They’re Wrong?
There’s been a lot of talk recently regarding the age old adage: the customer is always right. Alexander Kjerulf’s article “Top 5 Reasons Why ‘The Customer is Always Right’ [...]
Website Upgrades: 5 Essential Considerations
Given the remarkable growth in social media, mobile devices and apps over the past five years, traditional websites may seem passé and maybe even a bit quaint and antiquated. But [...]
Are Selfies the End of Civilization?
I’m a self-admitted old codger. I grew up before the internet existed. I can remember life before answering machines, and before today’s ubiquitous smart phones. Talking about the new [...]