Google Ads – The Mystery Behind the AdWords Auction

Without a doubt, pay-per-click (PPC) search advertising – or search engine marketing (SEM) – is complex. We struggle regularly to explain the mechanics of SEM and the auction system to clients and peers, without overwhelming them with information and new terminology. It’s not the easiest thing to do, trust me.

So, when WordStream published this infographic on their blog, it seemed like just the sort of useful thing we needed to share!