Is Google Launching a New Way to Search?

By Julia Spence-McCoy Go online right now and search the name of one of the presidential candidates. What do you see? I’ll save you the trouble – you see [...]

10 Ways Local SEO & Search Will Change in 2016

By Bernadette Coleman Photo Credit: laihiu via flickr Consumers are constantly changing the way they search for products and services because technology is always changing. With the changes in [...]

10 Ways Content Can Improve Your Rankings

Image courtesy of (Jomphong)/FreeDigitalPhotos.net If you’re writing for your site you obviously want to write quality content to generate hits. After all, you’re putting it on the Internet, a [...]

Is Snapchat the Next Must-Use Social Platform?

It has been said that, “LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know.” [...]

Debunking the 10 Common Social Media Myths

By Julia Spence-McCoy Image courtesy of (jscreationzs)/ FreeDigitalPhotos.net Social media is the Holy Grail of content marketing. You can generate new clients, maintain current ones, and have awesome strategies. [...]

How Facebook Reactions Will Affect Marketing

If you’ve spent any time on Facebook recently, you’ve likely noticed that your timeline has gotten a whole lot cuter thanks to the addition of five new emojis that [...]

How to Use Facebook’s Instant Articles

Facebook is a social phenomenon. This ultimate social destination houses far more users than any other social network in existence and is the second biggest website in the world [...]

Retargeting for 2016 Digital Marketing

Wouldn’t it be nice if customer buying patterns were simple? A person sees something he likes, he thinks it over, but eventually buys it. Unfortunately, that’s not the case. [...]

How Google Will Shift SEO in 2016

  This year has started off with a bang as Google confirmed a core algorithm update halfway through January. While the revision has not been named or explained in [...]

Can Facebook Live Streaming Grow Your Audience?

Live streaming video is no longer the new kid on the digital block. It’s been around for nearly a decade, but despite its age, it is starting to become [...]

Why All Businesses Need to Be on Instagram

To Tweet or to Instagram? That is the question. For more and more people, though, the answer seems to be “to Instagram.” In October of 2014, Instagram reported having [...]

Google’s Take on Expert vs. Regular Content

Who writes your content? If it’s not an expert content writer, you may be in danger of being dinged by Google. In November of 2015, Google released its complete [...]

5 Simple Ways Content Can Convert Visitors to Customers

There are lots of online shopping platforms popping up each day, but the challenge that remains for all of them is to convert online visitors to actual buyers. The [...]

Learning From 2015’s SEO Successes, Failures

Every year brings a variety of promising new SEO tactics and strategies that business owners hope will launch their sites onto the first page of the SERPs. Throughout the [...]