Tracking the ROI of Social Media
One of the biggest reasons that businesses have trouble adopting social media is that so often it can be difficult to measure the ROI. After all, how do you [...]
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6 Ways to Use Google+ Communities for Website Traffic
Content marketing drives business. Today’s online environment essentially demands it. Whether you are looking for more customers, a rise in the rankings, or publicity – creating good content has [...]
Google+ Launches New App Sign-In
Google+ launched a new application sign-in process Feb. 26, pushing the social service ever closer to an actual foothold in the digital space. Although several years behind their main [...]
Google’s SEO Darlings – A Current Case Study with Actual Results
Fed up with his webmaster and an ongoing list of SEO excuses, a new prospective client asked me advice on what to do about his lack of presence in [...]
How to Create a Successful Facebook Business With These Essential Tools
Facebook offers a multitude of tools that will help your business excel such as Social Ads, Pages, Beacon, Insights, Platform, and Polls. These tools are there to help you [...]
Top 50 SEO Myths Everyone Should Know About
As Web marketers or online business owners are inundated daily with information about search engine optimization (SEO). One expert says one thing, another expert offers completely different facts. This [...]
The Good and Bad of the New Facebook Graph Search
Facebook is preparing to introduce its newest feature, the Graph Search. The social network already has several great tools available to help you analyze content, build apps and get [...]
10 Innovative Ways to Promote Your Blog
As a small business owner, you probably know that writing is a key component of marketing. However, only writing an article and submitting it to as many article directories [...]
9 Ways to Rock Twitter
You can be an awesome tweeter! It won’t happen overnight but, with a little time and patience, anyone can grow an audience and build rewarding relationships with mentors, peers [...]