Video That Sells: Using Memory Triggers
Web videos have many purposes: they display, present, inform, educate, enlighten, and entertain; they also persuade, motivate, and sell. Marketing videos can serve any one of these purposes, or [...]
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The New Facebook: Hate It or Love It, Why It’s Here to Stay
In this day and age, technology is constantly evolving. Everyday we are inundated with new features, new interfaces and improved designs that can sometimes make our head spin. Facebook [...]
The Biggest Web Design Trends of 2011
Since we are over seven months into the year I decided it was time to give my take on what may happen in web design in 2011. (At least [...]
Incorporate Four C’s to “PR” Your Facebook Page!
Command, Contest, Cause and Connect “We’ve got to have a Facebook page!” That’s the exclamation of every small business. And, while many pages go live, they sit almost lifeless, [...]
Local Search Marketing with Google Places
If you want better search engine results (and more clicks, and more business), and you haven’t paid attention to “Google Places,” you need to do so right away. Why [...]
23 Things Great Brands Do In Social Media
No one wants to invest time in something only to be mediocre at it. We want to be great. But before you can be great you have to understand [...]
What Does the Google +1 Button Mean for SEO
Google, the internet giant based in California, has had a strangle hold on much of the online market for the past decade. Most would struggle to find a single [...]
The Introvert’s Guide to Marketing With Video
The other day while watching a training video created by another marketer, I missed the whole beginning of the program. The guy stood facing the camera, lecturing in a [...]
SEO – Is It All You Need? (Small Businesses)
It is unlikely that there is a single small business out there striving for online success which is not taking SEO (Search Engine Optimization) seriously and with very good [...]