Why You Should Target Topics, Not Keywords
As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using [...]
4 Tactics and Tools for SMBs to Dominate Social
“Marketing on social media takes finding your niche and building a relationship there. Trying to reach a broad audience will fail.” – Nick Leffler, owner of Exprance [...]
4 SEO Myths Business Owners Need to Know
“[A] website without visitors is like a ship lost in the horizon.” ― Dr. Christopher Dayagdag, CEO of Marketlink Web Solutions Inc. The Internet is revolutionary because it [...]
What to Do When Your Search Rankings Drop
Yes, it happens to the best of us. Just when we feel comfortable with the amount of organic traffic we get, we see a massive drop. And it’s bound [...]
Six Ways to Squeeze More Out of Your Site
When it comes to our websites, there’s always a nagging feeling that we could be doing more, right? More traffic. More leads. More conversions. Many marketers make the mistake [...]
How to Successfully Create a Bing Ad Campaign
“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it [...]
How 2017 has Changed PPC
Every year, PPC advertising shifts in significant ways, offering advertisers new challenges and opportunities to deal with. This year has been no different. In fact, this year might go [...]
10 SEO Mistakes Your Brand Could be Making
Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, [...]
Voice Commands: The Future of SEO
“Right now, voice search is more of a convenience than a helpful tool in itself. I think the value comes when you can tell a device to [...]
How Thin Content is Hurting Your SEO
“Every piece of your content should be excellent enough that customers are compelled to share it.” — Joe Pulizzi, founder of Content Marketing Institute Since 2011, Web masters, [...]
Content Marketing and SEO: Why You Need Both
“Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m [...]
8 SEO Mistakes No One Should Be Making in 2017
Website and blog search engine optimization are a crucial part of digital marketing. Consequently, you’ll rarely hear marketers say they don’t really care about SEO. Still, caring isn’t always [...]
What is influencer marketing?
When you think of world-class advertising, what comes to mind? A clever or funny 30-second spot during the Super Bowl? How about a full-page spread in Vogue’s September issue? Or [...]
Helpful New Updates to Google’s Search Results
“Discovering the world has never been easier on Google…” – Marzia Niccolai, technical program manager at Google There is a single phrase that can make business owners [...]