8 Tips for a Solid Digital Marketing Strategy
Whether you’ve been engaged in digital marketing for years or 2014 is the first year you’re exploring this opportunity, you’ll
How to Use Ideas, Messages, and Themes to Build Your Content Strategy
A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research,
The Next Phase of Marketing Technology is All About Content
I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009
Using Hashtags in Social Media Marketing
You don’t have to like it, but hashtags are now a part of our culture. They flash onscreen with alarming
SEO Keywords: A How-To Guide for Business
To put it bluntly, keywords make the web go ’round. Without them, the internet becomes a scattered mess of an
10 Clear Ways to Help People Find Your Site
Search engine optimization, also known as SEO, is the process in which you rearrange your site to get a higher
What Does Social Media Have to Do With SEO?
Nothing and Everything In 2007 I wrote: “My fear, with all the hype about social media marketing, is that people
Five SEO Trends You Can’t Afford to Ignore in 2013
Search engine optimization (SEO) is a volatile and ever-changing field. As we head toward 2013, a number of trends in
5 Top Search Engine Optimization Myths You Should Not Buy Into
Search Engines regularly update their algorithms in order to present the most relevant results to their visitors and with each
