Too often we speak about content marketing or SEO using dry, machine-generated terms. ROI, engagement, lead generation, lead conversion, traffic sources. Don’t get me wrong, I love numbers too. [...]
Modern content marketers are constantly searching for new ways to increase brand awareness, generate more leads, and gain competitive advantages in their markets. Video content is one of the [...]
When an organization that holds your personal information suffers a breach, you as a consumer need to know what steps to take—and quickly. The steps will vary, depending on [...]
There is now an abundance of content on the internet. Brands, both big and small, are jostling for space to reach their audience, constantly innovating and creating more content [...]
Windows has always been a dominant force in the PC universe. This operating system is more than three decades old already, but it still rules the market and shows [...]
One of the biggest objections against content marketing is that it’s expensive. ‘I could run PPC ads for a month for the price of two average articles’. – I’ve [...]
