How to Calculate Share of Voice (Paid and Organic)
Share of Voice: What It Is, What It Ain’t, and How It’s Calculated
Fair warning: This article will rely heavily (and deliciously) on a...
How Meta Getting Into The AI Search Game Could Be A Game Changer For Online Advertising
Meta’s entry into AI-powered search has the potential to reshape online advertising and challenge the dominant paradigm in digital info...
Is Print Media Relevant for Your Retail Business in 2021?
With “digital” being the biggest buzzword of the 21st century, not paying attention to print media is only normal, especially for new r...
7 Simple yet Overlooked Reasons for Failed Facebook Ads
We all know Facebook Ads are great. They yield exceptional results, thanks to their detailed targeting at little cost. And with Faceboo...
Facebook: No More Free Promotional Posts, They Drag Everyone Down
You no longer have to take it from me that people don’t want to be pitched by Pages they have
5 Ways to Use Instagram For Your Business
You may think it's a great idea for your business to jump on the Instagram bandwagon but aren't really sure what to be taking pictures of or what to be sharing?
How Facebook’s F8 2014 Announcements Affect Businesses, Developers, and Facebook Users
At Facebook’s F8 event last week — the first time they’ve held the event since 2011 — the focus was
10 Reasons Nobody Reads Your Blog and How to Fix It!
“Build it and they will come!” Is that what you believed when you launched your blog? This statement couldn’t be
